SPECULATIVE APPLICATIONS

Applying speculatively is an effective approach for uncovering hidden opportunities in the job market. While traditionally used for securing placements or work experience, speculative applications are gaining traction in the graduate job search as well.

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A significant number of positions are never advertised publicly, as many employers fill roles through speculative applicants. Applying this way can open doors to the "hidden job market."

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In some cases, a well-crafted speculative application may even encourage an employer to hire a graduate for the first time. Occasionally, companies recognise a new need after receiving an impressive application detailing relevant skills and expertise that could benefit the business.

 

Here are seven essential steps for a successful speculative application:

 

Step 1: Self-Assessment
Reflect on your skills, interests, and motivations, and how these align with your desired career path. Explore our career advice resources to get started on defining your options.

 

Step 2: Research Thoroughly
Understand the career landscape by conducting occupational, industry, and employer research. This will help you identify suitable roles, required qualifications, standard entry paths, and sector-specific norms. Smart research can guide your approach and focus.

 

Step 3: Identify a Contact
Once you've chosen an employer, aim to address your application to a specific person. Sending a letter or email to “Dear Sir or Madam” often leads to it being ignored. Try calling the organization to learn the name of the department head, CEO, or recruitment lead if it’s a larger company. If that doesn’t work, LinkedIn is a great tool for identifying contacts. Publicly posted information on social media is accessible for your use. Ideally, obtain a direct email address to increase your chances of receiving a response.

 

Step 4: Tailor Your CV and Cover Letter
Avoid sending out generic applications. Employers can quickly spot mass-produced CVs, which tend to be ineffective. Instead, customize your CV and cover letter to reflect the specific company, sector, and role you’re interested in. This effort significantly increases the likelihood of securing an interview.

 

Step 5: Keep Organised Records
Document the employers you’ve contacted, correspondence sent, and dates of contact. Staying organized in your approach will support your follow-up efforts.

 

Step 6: Follow Up
If you haven’t received a reply after 10–14 days, follow up with a polite phone call referencing your initial correspondence. Employers are often busy and may not respond immediately even if interested. If there are no current vacancies, inquire about future openings and the organization’s typical recruitment process, along with ways to stay informed about new opportunities.

 

Step 7: Stay Persistent
Don’t be discouraged by setbacks. It’s common to send multiple applications before securing a role, but one successful offer can start your career path. Persevere, and keep refining your approach along the way.